15 Best Email Marketing Services In 2020
Is marketing tool worth for your business in 2020? Is email marketing still in use? Are you curious to know which are the best email marketing services in the market? If yes, then this is the place where you will get answers to all your questions.
Here, in this article, we have listed the top 15 email marketing services in 2020. By reading this you get to know about all of them and the one we recommend. So, without wasting a second, let’s dig in and see all the trending email marketing services of 2020.
What Is Email Marketing and Why It is Important?
As of now, social media has taken all the market arena and, all the marketing methods have diminished. Yet, Email marketing is still trending and has a relevant role to play as it is used by most of the enterprises and companies worldwide for official work.
As per the survey, around 3.9 billion people were using email and, over 4.8 billion people expect to make use of it by 2024. In terms of Return on Investment, email marketing is one of the most essential and effective strategies to grow your business.
Email marketing is used to make people aware of all your new products, services, sales, offers, discounts. It allows your customers to get engaged in a variety of plans and helps them to know the values of your brands.
How To Pick the Best Email Marketing Services For You?
Choosing the best email marketing services for you can be tricky when you are doing this for the first time. There are lots of factors that need to be considered during the evaluation.
Consider these points before buying email marketing service.
Email service providers offer different plans (Free and Paid). The cost of most email plans are based on the number of subscribers you have on your email list. As your email list grow so do your plan cost, so compare their price and see how much they will cost you.
Other than this there are some free options available in the market, but in most cases, you won’t be able to get the most out of them. You are pretty limited with free plans.
Question yourself- what do you want to do with your email marketing software?
Almost every email marketing company has the same features like creating unique and beautiful designs using drag-and-drop builders, send bulk emails, check analytics reports for each campaign, segment your subscribers, etc.
Other than this some email marketing companies offer advanced functions like sales funnel, A/B testing, behavioral tracking, etc. Choose which function you won’t use and eliminate those companies from your wish list.
- Customer Support
Choosing an email service provider without comparing its customer support can hurt you in the future. Today or tomorrow you will need some help regarding their services and at that time you need to contact their customer support for assistance. So, it’s important to find out what kind of customer support they offered.
The best email marketing services offer 24/7 call, live chat, and email support.
Let’s jump to the main content and see the most popular email marketing service providers in the word in 2020
Best For Small Business– Whether you are just starting or you have something to grow GetResponse is the perfect tool for you. It offers all the premium features like Autoresponder, Funnels, Pre-designed templates, 100+ integration, and much more at a very reasonable price compare.
Best Budget Friendly – If you are looking for the best budget friendly email marketing service then I would recommend Moosend. It is considered as one of the best and the most affordable email marketing service. Using itsWeather-based email triggers, Cross-selling AI recommendations, Fast data analytics you can increase your business.
Best Free Email Marketing Services-If you are just starting and don’t have the budget to buy an email marketing service then you can one pick from the free ones. As a free email marketing service, I will recommend Mailchimp. Mailchimp is one of the best email marketing tools in marketing using that you can create a list of 2000 users with paying.
In the first place, we have GetResponse. The features of this company make it the best email marketing software for small businesses, start-ups, eCommerce stores, and bloggers. It is easy to use and comes with the best automation tools that allow you to create automated campaigns.
GetResponse is best for those small businesses that want to grow and expand their business. Using it you can send unlimited number of emails from your lists as the pricing model is based on the subscription count. There are many premium features of GetResponse. Some of them are:
- Wide range of Premium templates
- Drag and drop email tool design
- Mobile-friendly emails
- 24/7 customer support
- Dynamic content on customer segmentation
- Strong Analytics Tools
- Optimization insights
- 100+ Integration
- Thousands of free stock photos and an integrated Shutterstock gallery.
Keep in mind- It is not like other email marketing services, it is special. Its main aim is to grow your business. GetResponse helps you create high-converting landing/ sales pages for lead generation.
GetResponse has lots of Premium features and one of them is Auto funnel. Using this you can create funnels for sales, webinars, leads, and more. Some popular Funnels are Sign Up page, Exit Popups, Sales Page, Confirmation Page, etc.
Benefit Of Funnels-Once a user enters the funnel, you can guide him/her through the conversion process and generate quality leads. And the best thing about it is that all of this is fully automated and very easy to use.
GetResponse provides you everything you need to grow your email list and monetize those subscribers. It all depends on you and your goals for how you want to use it.
GetResponse offers different plans but one thing that makes it osm is that all plans come with
- 220 email templates,
- 180 landing page templates,
- 700 form templates,
- 40 auto funnel templates,
- 150 integrations and much more.
The pricing of GetResponse is based on the number of contacts on your list. It offers a 30-day free trial that can be accessed without a credit card. The price plan based on the subscriber’s- Basic Plan- $15 for 1,000 subscribers. You will get an 18% discount with a yearly plan and a 30% discount with a 2-year plan. The price will increase as per your list.
Moosend is considered as one of the best email marketing software because of its use in the industries like eCommerce, SaaS, Bloggers, Publishers, Agencies, SMEs.
Moosend marketing automation services will let you create elegant email campaigns, will automate marketing efforts, and boost lead generation. You can increase your open rates and conversation with marketing automation workflows and powerful segmentation.
Talking about the features of Moosend, it is less robust and includes everything that one wants. Selecting this tool does not require any internal or client training yet powerful enough to drive all the successful results that are only possible if you have Moosend.
The features of Moosend includes
- No branding elements on campaigns
- Weather-based email triggers
- Cross-selling AI recommendations
- Simple segmentation
- Fast data analytics
- Advanced personalization adds value to customer experience.
Moosend offers three plans first one is free in which you can create a list of 1000 subscribers, which is a good thing but in the free plan, you can’t use premium features like landing pages, support, etc.
Pro version will cost you $10/month and by subscribing to this you can use most of the premium features.
Third, they have an Enterprise plan that is for those who have a big email list. You need to contact their team for this plan price.
Most of the business earn a small profit from licensing the software from the client as Moosend enables the agencies to white label the platform. The pricing plan of Moosend includes the most generous discounts making perfect tools for the companies and non-profits to send emails and newsletters.
Using ConvertKit is very simple and robust. This tool is a great platform for bloggers, marketers, authors, and online course instructors for developing their brands. To increase the engagement in your business, it allows you to refer simple text emails to your customers.
ConvertKit is one of the best email marketing software for small businesses. ConvertKit allows you to upload your email in three ways – Through CVS file upload, emails in bulk, or can easily import your email from other services. The features of this tool are unique as it,
- Easily offer content upgrades
- Gives incentives with email sign up form
- 80+ mail templates
- 70+ integrations
- Forms creator tools
- Sign up builder form
- Tag-based customer segmentation
- Live chat during business hours
The custom HTML code and plain text is the only option to build your emails. The automated emails increase your conversation with the client and feel more personal. The visual automation tools make email marketing simple as it funnels makes sure that everything is going down right as per the plan.
ConvertKit offers free and paid plans. The 14 days free trial is given with a starting price of $29/month with 30 days refund policy. If you want to move your data to some other email marketing services, then ConvertKit also provides free migration.
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Mailchimp will let you have the whole usability with a very smooth and natural experience. The major perk of Mailchimp includes an image editor that is like ice on the cake. The tool is useful for the freshers and provides you full guidance throughout the process.
Mailchimp is popular for great marketing, easy to use, and is well-known email marketing software for small businesses and bloggers. This tool will allow you to run a successful email campaign. The features of this amazing well-designed solid tool are:
- Easy navigation and customization tools
- Drag and drop design tool
- Email automation
- Sign up forms
- 200+ integrations
- 24/7 email and live chat support
Mailchimp has monthly subscription plans with flexible payment options. Mailchimp also offers a free plan in which you can make a list of up to 2000 subscribers. The cheapest plan starts from $10.30/month
One of the oldest and popular email marketing services providers among all the other tools is AWeber. This is the best email marketing tools for small businesses, bloggers, freelancers, entrepreneurs, consultants, and small to medium size companies.
AWeber provides three options to add a contact to your list – add on at a time, copy multiple contacts at a time, import a contact file directly. AWeber easily integrates with WordPress, PayPal, Eventbrite, and more.
The features of AWeber are fantastic as it has:
- 150+ AI-powered templates
- Email automation
- Free image library
- Get custom HTML
- Easy matrix dashboard reading
- Mobile app to track performance
AWeber also offers a free plan in which you can create a list of 500 subscribers. The paid plans of AWeber start at $19 for 500 subscribers with a money-back guarantee.
Constant Contact is one of the most popular and forever tools with multiple email contact importing options. The great thing about the tool is that you can easily review function to compare and see how the current version of the inbox looks like when you email them.
Constant Contact allows you to manage email lists, templates, marketing calendars, contacts, and more. Among all email marketing services, this tool contains Email Plus account for extra-ordinary features like drip campaigns, coupons, surveys and polls, online donations, and subject line testing to maximize open rate.
The features of Constant Contact are outstanding.
- Comes with pixel-perfect mobile-optimized templates
- Includes simple analytics
- Easy tracking
- Facebook ad integrations
- Build-in social media sharing tools
The pricing plan starts at $20/month. It also includes a 60-days free trial plan.
SendinBlue is in the tough competition for the best email marketing services considered as a rich email marketing software. It gives very intuitive usability. SendinBlue is SMS and email marketing software very popular in Europe.
To create beautiful and engaging emails, SendinBlue is for you. You get smooth and user-friendly options like “Drag and Drop”, “Rich Text Editor”, and HTML code for creating an email. This tool contains many amazing features like:
- Fully-functional sales CRM
- Variety of templates
- Send bulk of mails through AI Algorithm
- Campaign tracking
- Mobile-friendly emails
There are different plans, such as Free, Lite, Premium, and Enterprise. You can send up to 300 emails daily for free. The premium package starts from $25/month.
If you want to make marketing automation, sales funnels, easy personalization, and email sending, then Drip is the perfect email marketing services among all. Drip is a mainly designed platform for digital marketers, eCommerce, and bloggers.
The main advantage of using Drip is that it allows us to connect and engage every customer at a personnel level using smart eCommerce automation. The features are available with support options like:
- Lists groups
- Split testing
- Visual workflow builders
- Automation training
The pricing plan of Drip $49/month with the inclusion of all features.s
For the best email marketing software for small businesses, HubSpot is most reliable. All the emails you create in HubSpot is pixel-perfect. It also offers HubSpot CRM for free to create touch-points for your customers. Using CRM, you can include your personalized content.
The HubSpot will offer many advantages and features that will allow you to have engaged email customers. The features are:
- Tracking email activities
- In-depth training
- Provides an email marketing system with live chats, landing page tools, integrations.
The pricing plans of HubSpot is free for 2,000 emails/month. The premium or upgrade plan starts at $50/month.
iContact is in a designed and nicely streamlined email marketing service. The offered plan and comprehensive features make iContact the best email marketing software. One can add subscribers, can upload the list, can even add it from the existing list, or can also create a new one as per convenience and choice. You get effortless contacts adding to your list. The features are:
- 1000+ integration count
- 40+ templates
- Pre-made email automation
- Inactive subscriber segmentation for re-engagement
- 24/7 email support
iContact offers payment plans on a monthly or yearly basis. The cheapest plan offered by this tool is $30/month with a 30-days free trial. The free trial comes with 100 contacts and a 1000 email limit with the need of inserting any credit card information.
Another great newsletter and light email marketing software are Campaign Monitor. This tool is positioned as the best email marketing software for small businesses such as eCommerce, entertainment and travel companies, non-profits, and media companies. This tool has unique features among all the others on the list.
- 20+ inbox review
- 250+ integrations
- Personalized content
- Allows to send a mass email
- Automated emails and strong analytics tools
The pricing plans for 2500 users start at $9/month.
To build your campaign and grow your business, SendGrid is a very effective email marketing service among all others. You can analyze various aspects of a campaign with powerful and insightful analytics. SendinBlue provides great mobile-responsive campaigns. The features of this tool are:
- Spam score checking
- Image hosting capabilities
- Easy email creation
- Audience segmentation
- SendGrid API for web developers
To scale your business, for email marketing, and to create one brilliant campaign at a time all you need to do is to make data-driven decisions. The free plan comes with limited features and a limit of sending 100 emails daily. The pricing plans start at $14.95/month for 40,000 emails /month.
Omnisend is yet another best email marketing software for small businesses that allows combining visual email composers with marketing automation. It is easy to use, fully optimizable, and an omnichannel approach. The features list includes:
- Email capture forms
- Create popups
- Landing pages for page building
- Integrated workflows
This tool includes more channels than any other software in the market. The free version is available, while the pricing of premier plans start at $16/month.
MailerLite is different from other email tools in designing and interactions. The seamless animations and the building blocks add visual content and provide an excellent experience to the users. The tool is useful for freshers who do not know about the design and structure of emails.
For those who want to grow their lists, the MailerLite email marketing tool is straightforward and simple. The features of MailerLite is:
- 62+ templates
- Custom HTML code
- Customer segmentation options
- 110+ integrations
- Contact tags
- A/B split testing to find better element performance
This is the marketing tool providing the best services to reach out to your audience. The payment of this tool starts at $7/month with the availability of a 30-days free plan.
Among all the best email marketing service, MailJet is the best intuitive with the best email service providers. It includes email API on which this software claims of ability to send up to 15M emails/hour.
You can collaborate on your emails with all the teammates to get an update on numerous elements simultaneously. The powerful reports analytics analyze your campaign results. The features of MailJet includes:
- Drag and drop builder
- Cloud-based email marketing software
- Testing emails
- Templates and automation
- SMTP relay service
You can get started with basic automation tools on the free version of the MailJet. The pricing plans of MailJet include the premier plan offers three tiers starting at $8.69/month
Well, these are the list of best email marketing services in 2020. For the return on investment marketing strategy email marketing still tops among all. So, choose the best tool among all according to your needs, deliverability rate, personalization, and integration.
If you ask me if email marketing is dead, then I would say No. Email marketing is still in trend and no platform can replace it or decrease its importance.
I have explained all the email marketing tools, their features, and how well they are, now it’s your turn to make a decision and choose one email service provider. Pick one that fits your requirement and start building your business today.
If you ask which one you should pick then I would recommend you to go with GetResponse. Its services are unmatchable and it is very helpful in generating leads.
Before you leave, I would like to ask you, have you ever used any of these email marketing tools? Let us know about your experience in the comment section.
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